Torphin Financial Planning- Testimonial Film
Torphin Financial Planning is an independent financial advice company, headed by Grant MacDonald. The company is three strong, and has been built from the ground up by Grant.
Having worked previously at the company, Mhairi noted just how much Torphin clients really valued the work that was being done for them. They were particularly fond of and satisfied with Grant’s service over the years, which for some meant 30 years.
The company’s branding had been updated, and so it made sense to go a step further and create an About Us film. The aim was to show the approachability and professionalism of the firm. Grant is always wanting to make investing seem simpler and more accessible to everyone.
At first Mhairi found it difficult to imagine how she could make a film about finance that was cinematic. But it occurred to her that being cinematic was not really the important message nor the draw.
In fact thd draw was exactly what she had noted over the years from passing clients; it was gratitude. Torphin Financial Planning’s selling point is mountains of happy clients. The film needed to be a testimonial.
A testimonial video, is a majority interview film, which promotes the benefits of working with a company by a message from satisfied customers.
Grant found some willing volunteers and away we went. Mhairi visited the client’s homes and asked the them open questions, and the compliments overflowed.
Cut together with interviews and B-roll of the staff at Torphin finished the film off nicely.
This was Mhairi’s first testimonial film. And, as the final edit was done it became clear why testimonial films can be so powerful. Not only are they warm and heartening, but simply they are honest.
If your company is looking to make a film, but can’t quite imagine how that would look perhaps a testimonial film is for you. If your business does not sell a physical service or a product, then a testimonial is a great way to show the value of your company. Spoken words might not be tangible but they stick with you.
Almost a year later and Torphin is still receiving compliments for the promo film, which features on the company’s homepage. The personalised video allows them to stand out against the competition.
Many business directories are now including the option to link a promo video about your company. Having a film looks good.